Software & product engineering · AI transformation · San Diego, CA
Reza Karegaran
I help engineering and product organizations ship faster and modernize how they build — from AI-accelerated engineering to product operating models that actually stick.
What I help with
AI-accelerated engineering
Not "we bought Copilot licenses." Restructuring how teams plan, build, review, and ship so AI tooling produces compounding speed instead of more code to babysit.
Product engineering as a practice
Durable, domain-bound product teams; outcome-based planning; the honest version of agile. The operating model, not the org chart.
Pragmatic technical leadership
Legacy systems, technical debt, platform decisions — evaluated on measurable outcomes for customers and the business, not on how old the code is.
Receipts
Two decades building and running technology organizations: a consumer ecommerce platform at 150k+ unique visitors a day, SaaS products, and more internal enterprise systems than anyone should admit to. I've led engineering, quality, and product teams, rebuilt org models from project teams into durable product teams, and stayed hands-on the whole way — I still ship tools. More about me →
Writing
- Apple, stop slowing us down with your animations
Switching between desktop spaces feels too slow. SpaceJam speeds it up, but macOS should let users adjust animation speed directly.
- Unwritten Rules
A short list of things that are okay — declining meetings, protecting deep work, disagreeing with leaders — that healthy teams eventually say out loud.
- Thoughts on Technical Debt and Managing Legacy Tech
Avoid referring to technical debt as a thing, especially to business partners and stakeholders. We evolve technology; we don't rebuild and rearchitect without solving a specific customer problem.